US Bible vendor Christian Book Distributors says its acronym has become confusing for customers

After 40 years of trading, the American Christian bookseller CBD has been forced to change its name after customers in search of a different kind of balm – the cannabis-derived compound CBD – ended up in the wrong place.

Christian Book Distributors, also known as CBD, was started four decades ago by brothers Ray and Stephen Hendrickson, selling Christian books, Bibles, home-schooling materials, toys and games. But the company has announced that the rising popularity of cannabidiol, the legal cannabis-derived chemical known as CBD, has begun to cause some unfortunate customer errors.

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